Bachelor of Arts in Business Administration (Hons)

MQA/PA2547 ; JPT/BPP (D)1000-600/WP 144 (60)

OVERVIEW

This is a 3 year fully taught degree programme that explores theory and applications of a range of business disciplines, then progressing towards a specialisation in Accounting & Finance, Marketing Management and Human Resource Management.

No Subjects
CORE BUSINESS MODULES
Year 1
1 Business Economics
2 Quantitative Techniques for Business
3 Development of Academic & Computing Skills
4 Introduction to Accounting and Finance
5 Principles of Management
6 Introduction to Human Resource
7 Malaysian Studies
8 Islamic / Moral Studies
Year 2
9 Introduction to Marketing
10 Principles of Business Law
11 Business Ethics
12 Operation Management
13 Development of Professional Skills & Career Management
14 Malay Language Studies for Malaysians
SPECIALISATION MODULES
Marketing Management
15 Customer Relationship Management
16 Marketing Research & Decision Making
17 Marketing Planning and Control
18 Marketing Communication
19 International Marketing
20 Research Methods & Dissertation Proposal
21 E-Mark & Entrepreneurship
22 Business Strategy
23 Dissertation
Human Resource Management
24 Organization Behavior
25 Malaysian Labour Law
26 Human Resource Development
27 Strategic Human Resource Management
28 Industrial Relations
29 Research Methods & Dissertation Proposal
30 Applied Psychology
31 Business Strategy
32 Dissertation
Accounting and Finance
33 Financial Accounting
34 Malaysian Labour Law
35 Audit and Investigation
36 Advanced Financial Accounting
37 Strategic Financial Management
38 Research Methods & Dissertation Proposal
39 Financial Analysis
40 Management Accounting and Control
41 Dissertation
Intakes
April and July
  
Course Duration
3 years
Credit Units
120 Credits
Applicants should possess one of the following:
  • Sijil Tinggi Persekolahan Malaysia
  • Unified Examinations
  • A-Levels
  • South Australian Qualification
  • Canadian Pre-University
  • Other equivalent programmes
    • Management Consultant
    • Business Manager
    • Business Planning Manager
    • Marketing Manager
    • Business Administration Manager
    • Government officials
    • E-Commerce Entrepreneurs
    • Human Resources Manager
    • Business Development Manager
    • Researchers Business
    • Sales Manager
    • Investment Manager
    • Operating Manager
    • Customer Service Manager
    • Computer and Information Systems Officer
    • Banking Operations Officer
    • Administrative Manager
    • Office Manager
    • Lecturer


    Earnings Estimates RM 2,500.00 – RM 7,000.00
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